The first SUV to meet the criterion of compact SUVs, the all new Renault Duster, will finally be hitting the Indian Car markets in July. The remunerative price tagging for the much awaited vehicle comes as a cherry on top as the petrol variant will be available for a modest INR 7 lakhs. Also in a sugary deal for the Indian buyers, the diesel variant is priced at INR 8 lakhs while the completely packed trim with a plethora of innovative features will be tagged at only INR 12 lakhs.
French car maker Renault is coming for its second innings into the Indian car market and seems to have made a better study and understanding of the customer sentiment here as it is on the verge of offering a mass car segment having not only ample space but also an attractive price. Instead of launching a low priced hatchback, going by the demand in Indian markets, it has come out with a low priced SUV model. However, a low priced hatchback is also simply on the cards given the changed strategy.Renault Duster
Features and Attractions:
The compact sports utility vehicle will be nearly 4.3 meters in length and unlike the forthcoming SUVs and MPVs of four meter, will be full grown models. In pricing, it will give entry level and c+ segment sedans a run for their money. Renault has hastened the entry of the low price model ahead of other car makers coming out with similar ones and that is the reason behind the July entry instead of the slated one in September/October.
The model will be having dual airbags, 16-inch alloy wheels combined with an ABS brake assist and leather upholstery. In this effort, it is already ahead of its competitors like the EcoSport and Maruti XA Alpha by launching the SUV at this price while those for the above two competitors are likely to launch their models not before 2013. The five-seater model is picking on the Indian consumer sentiment which prefers to buy a SUV instead of hatchback or an entry level Sedan, if available at similar pricing.
Previous models like the Fluence Sedan, the Pulse hatchback and the Koleos SUV have received only a lukewarm response from Indian customers and Renault is expecting the Duster to be a game changer for them.